Sharing Hands A Respite Experience (SHARE) is a 501(c)(3) non-profit organization that is dedicated to caring for families where there are children with special needs based in Midland, Texas.

GOAL: Share has not refreshed its brand since the forming of the organization in 2005; its website was also in need of a transformation. Share asked if we could transfer its site to a user-friendly platform that allowed their in-house team to make updates as needed.

As their marketing team prepared their new brand and website, they also wanted social media templates that can be used when making announcements, promoting events, and featuring blog posts to send their followers to the websites.

RESULT: We refreshed the logo and brand guidelines so they can be shared with vendors for outsourcing content projects. We also updated the website on Squarespace, which has given the marketing team the opportunity to be more hands-on rather than relying on an outside web team.

We were also able to coach their team on how to maximize their social channels for increasing their awareness, donations, and engagement.

SCOPE OF WORK

Web Development / Brand Identity Guideline / Social Media Coaching / Social Media Strategy